Brett Kelly on selling a rather popular e-book

Just one piece of good advice from an article full of it:

People will, without fail, occasionally ask for a refund. Unless they’re clearly jerking you around, give it to them. In the grand scheme of things, the money you might have made from that sale will be minuscule compared to the bad will that person will generate if they feel you’ve screwed them.

Well worth a full read if you currently or ever plan to sell your written wares on the internet.

29 December 2011