HarperCollins preview novel on Facebook

A joint project with the folks at We Are Social:

To access the 30 page extract, all you need to do is ‘Like’ the page and say something about the book on Facebook or Twitter. After reading the extract you can then purchase Golden Earrings with an extra 10% discount on a print copy from Borders or Angus & Robertson booksellers. You can also download the e-book from iTunes.

Sounds like a neat way of getting people to engage with a novel before it’s released. That said, it would be interesting to know how many of those likes and downloads translate to real sales when the book is launched properly.

25 October 2011