Kindle crowned e-reader of Christmas
As reported by T3:
The Amazon Kindle has been firmly crowned as the eReader of Christmas for the UK with YouGov publishing figures suggesting that of the approximate 1.33 million eReaders bought, 92 per cent of them were the Amazon Kindle.
That doesn’t surprise me. I took mine away with me over the festive period and my family (especially my wife’s family) all had a fiddle with it. It seems that people who aren’t typically interested in reading are interested in e-readers. Incredible, really.
Amazon didn’t have it all their own way in the UK though:
Looking at the statistics on a more microscopic scale and it turns out that if you live in London you were actually more likely to get an Apple iPad 2 with the Amazon Kindle being the least likely product.
Considering London is a rather large and important place, this makes the title of T3′s piece a rather simplified way of looking at things. Unless they’ve decided the iPad really isn’t an e-reader after all. Which it isn’t. Not really.
(via @ornaross and @thecreativepenn)
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