Pottermore: Interesting But Not a Game Changer
Rachel Deahl writing for Publisher’s Weekly:
When J.K. Rowling revealed Thursday that her previously announced Pottermore Web site would be a portal to get additional stories and information about the Harry Potter universe, as well as the sole place to buy heretofore unavailable e-book editions of the Potter titles, the media started churning out stories not only about Rowling’s marketing prowess but how her move might have larger ramifications for the publishing business. But many people who work in publishing think that as interesting as Pottermore is, the endeavor says less about the future of book publishing than about the singular status of a very wealthy author who has the inclination and means to build her own brand.
That’s pretty much what I was trying to say last week.
