Uncle Seth on the Domino Project and the publishing industry
This is a must-read interview with Seth Godin over at the excellent Publishing Perspectives today.
It primarily covers his publishing/marketing venture, the Domino Project, but his assessment of the industry as a whole is really interesting:
Well, 15,000 copies of a hardcover book is more than any book on the New York Times bestseller lists sells in a few days or even a week, right? And that’s just from one special sale. And it also puts the book in hands of people who ordinarily wouldn’t go to a bookstore. Or online and buy it. And if your goal as an author is to reach people, this makes perfect sense.
Go read the rest. Now.
